Events have always been a part of my life—not only as a planner but also as a passionate participant. In 2014, I entered Sonoma State University with the dream of combining my love for events with my mission to make people happy. That led me to pursue a Bachelor of Science in Business Administration with a concentration in Marketing (graduated with distinction and Dean’s List honors), and to immediately dive into event planning on campus and within Greek life.

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   I firmly believe that modern customers are more discerning than ever. The way they connect with a brand often hinges on the strength of its events. My background in marketing and event coordination allows me to deeply understand and meet those evolving needs.

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   After college, I joined the Boys & Girls Clubs of Sonoma Valley as Marketing & Event Manager, where I led three major fundraising events and oversaw social media and graphic design. This role sharpened my skills in team leadership, adaptability, and creative problem-solving.

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   In Spring 2020, I was honored to be one of just 300 individuals selected for the Disney College Program at Disneyland Resort—out of a competitive pool of 4,000 applicants. There, I refined my approach to customer service, treating each guest as a truly unique individual.

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   My Disney journey continued at Walt Disney World Resort in Florida, and later at Disneyland Resort in California, where I helped create magical experiences for guests from all over the world.

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   Following my time with Disney, I worked as an Event Assistant at LEGOLAND California Resort, supporting the planning and execution of immersive, brick-themed events. I also served as a Wedding Planner at Fallbrook Estate by Wedgewood Weddings, where I coordinated ceremonies and receptions with an eye for detail, style, and client satisfaction.

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   Currently, I work as a Senior Product Content Coordinator specializing in entertainment trading cards, where I merge creativity, fandom culture, and storytelling. In this role, I manage content creation and product strategy for officially licensed trading cards across iconic movie and TV franchises. I collaborate with designers, licensors, and creative partners to bring pop culture collectibles to life—connecting fans to the stories and characters they love.

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   I strive to bring luxury service and heartfelt connection to every project. Whether I’m coordinating magical guest experiences, managing brand partnerships, or producing fan-centric products, I’m fueled by my passion for making people smile and building meaningful moments that last.

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- Shaina